ENDURA is a new hinge that has replaced Mykita's acetate frame brackets. The hinge, closed in a metal case, is specially designed to maintain structural rigidity and long-term use. According to tests, the mechanism successfully passes 15000 openings and does not change its properties. And this is about 4 years of using the frame, based [...]
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What is ENDURA
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Lightness visualized: new Mykita glasses in the store
Continuing to explore the features of Mykita frames, we decided to demonstrate the lightness and flexibility in a photo shoot of the new arrivals. To do this, we weighed each model, took a thin metal wire and two magnets to help demonstrate the weight of the glasses. 17.3gMykita Mylon Hybrid Birch 19.9gMykita Mylon Hybrid Spruce [...] More -
Before / After: the visual story of one frame
One day we were brought a Mykita frame that had been damaged in a fall from a scooter. Our workshop managed to bring the glasses back to life. But what is the point here? Despite their thinness and lightness, stainless steel frames are quite strong and flexible. These features provide better fit customization and make …
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Summer ’17 Highlights
Key models of this summer. Our view of the store windows. ツ
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Why we love Mykita glasses
It is worth noting that the name Maikita has nothing to do with a man’s name and is derived from the words Kita (“nursery” in German) and My (“my” in English). The first office rented by the young company from Berlin was located on the territory of a kindergarten, hence the future name of one …
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Eyes on Masha Reva
The place where The Smiths sound. Watch a new shoot in the house and studio of artist Masha Reva.
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Shooting in June: Sasha Kuchirka and Alexey Limansky
Photo: Alexey Gots
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