The District Vision logo is an acronym that transforms the first letters of the brand into the eye. It is a creation of the famous Polish artist Filip Pongowski @filipagowski. Perhaps it is also a reference to the opening of the third eye, which illustrates “conscious athleticism” – the main message promoted by the brand.
DV + and wander
District Vision Paris showroom
The seemingly spontaneous graphic drawing is a recognizable style of the artist. He illustrates famous newspapers and magazines, such as The New York Times and The New Yorker, and also collaborates with clothing brands, designing their collections with his drawings. But most importantly, he has created an image that is recognizable all over the world: a red heart with black eyes – the iconic logo of the Play line for the Japanese fashion house Comme des Garçons.
Comme Des Garçons Play heart, 1999.
The involvement of Philippe Pongovski became a powerful design element. So the long process of creating the logo was not in vain: the brand’s co-founder Tom Daley ironically says that it took about two years to create the “spontaneous” drawing. District Vision continues to work closely with the artist: new illustrations appear to adorn clothing collections, stores, and are generally a ubiquitous visual expression of the brand.
District Vision logo by the author of the Comme des Garçons heart
The District Vision logo is an acronym that transforms the first letters of the brand into the eye. It is a creation of the famous Polish artist Filip Pongowski @filipagowski. Perhaps it is also a reference to the opening of the third eye, which illustrates “conscious athleticism” – the main message promoted by the brand.
The seemingly spontaneous graphic drawing is a recognizable style of the artist. He illustrates famous newspapers and magazines, such as The New York Times and The New Yorker, and also collaborates with clothing brands, designing their collections with his drawings. But most importantly, he has created an image that is recognizable all over the world: a red heart with black eyes – the iconic logo of the Play line for the Japanese fashion house Comme des Garçons.
Comme Des Garçons Play heart, 1999.
The involvement of Philippe Pongovski became a powerful design element. So the long process of creating the logo was not in vain: the brand’s co-founder Tom Daley ironically says that it took about two years to create the “spontaneous” drawing. District Vision continues to work closely with the artist: new illustrations appear to adorn clothing collections, stores, and are generally a ubiquitous visual expression of the brand.
Filip Pagowski instagram